Planet Pet Groom
A vegan-friendly dog grooming business
The Brief
Planet Pet Groom is a vegan-friendly dog grooming business based in Birkenhead, Wirral.
The main objectives of this rebrand are as follows:
Staying True to Theme: The owner is passionate about promoting animal welfare and the USP of the business being vegan, so that was the main factor to take into consideration.
Professionalism: The owner expressed that they wish to have a professional logo, as the current one does not meet their satisfaction.
Make the business stand out: From research, many competitors in the area have similar logos. A key objective for this rebrand is to create a unique logo that will stand out.
The Process
Initial sketches of the logo, keeping in mind the client's requirements of her dog being merged with the moon. These were drawn just after the initial meeting with the client.
Logo refined and vectorised with Adobe Illustrator. Experimenting with typography and position.
Further refinement of typography and positioning. I met with the client again at this point to discuss the brand's slogan, colours, and if further changes were needed.
Colourisation of the logo and business card mockups.
Frames for social media posts were created and placed into Canva to make it easy for the client to use.
The Final Product
